Although it has not been widely publicized, after a recent partnership agreement in 2009, Microsoft now owns both Bing and Yahoo. However, when it comes to search engines, both have features which users like and dislike. For some, prefer Yahoo, especially when performing research. While others, more focused on accurate and up to date information regarding current trends, prefer Bing. In addition, Bing, unlike Yahoo has far superior graphic capabilities. Therefore to understand where both Microsoft and search engines may go in the future, one must ask the question: “Bing And Yahoo Search Engines. Who Will Be The Bigger Play And Why?”

So, how many people in the world use Bing and Yahoo? It is impossible for anyone to measure the number of people using any one search engine. However, the searches made can be monitored and are to acquire such statistics. Today, most all search engines monitor their search so as to know their current ranking in the industry.

Today, statistics show that although shy of the percentage of Yahoo, Bing is rapidly gaining ground on the search engine front. Yahoo however is still holding its own. This is true because as of today, they remain ahead when it comes to percentage totals with seventeen point five percent of the market share compared to Bing who currently maintains ten point seven percent of worldwide usage, but if Bing is seeing four to eight percent growth each month, then for how long?

So, is Bing or Yahoo more efficient in retrieving information over the other? Bing wins out on this front, as information has been updated more recently even if only with the initial design, development and release of Bing and its massive database. In addition, Yahoo has been in existence for over ten years whereas Bing has only just made its debut in the last few. Therefore, Yahoo unlike Bing may return both current and outdated information compared to Bing in which results are almost always current and up to date.

Unlike Yahoo, Bing also has the capability to return information in an answer format when one types in a question. In addition, it has been developed with newer features and technologies, such as that of allowing individuals to provide feedback to Microsoft with regards to missing or wrong information. So, although both are both excellent in their own right, each one may be better for some tasks than the other.

However, both are still helpful in obtaining information. How helpful each one may be depends in large part on the user and their needs. This is true because, for tasks relating to research and development one may find the outdated information in Yahoo quite useful; Whereas if one is looking to obtain current specific detailed information, then Bing may be a better option. It is clear however, when it comes to Bing that it may be the one that leads the way into the search engine optimization process into the future.

While Bing is more efficient than Yahoo, it is only due in part to the newer technology and the fact that the database has more recently been loaded with data than Yahoo. Therefore, if one knows exactly what one is looking for, current and accurate results are displayed rapidly in Bing. Whereas with Yahoo, information returned may often be cached or outdated. However, if using a search engine for a research project then Yahoo may be quite useful in locating both current and background information.

Given the recent push into the search engine market by both engines, experts can agree that Google will still hold the majority of market share for years to come, probably forever.

One must understand both statistics and ways in which each Bing and Yahoo are used in order to answer the question, “Yahoo And Bing Search Engines. Whose Going To Be The Bigger Player And Why?” However, once one understands same, then it is clearly easy to see that according to recent statistics Bing is moving into the twenty first century, right along with Yahoo and Microsoft. However, in just a few short years, Bing may very well pass Yahoo in overall usage thus proving even more beneficial to Microsoft than it has today.