Anybody will tell you that to make money working online you must have at least a basic knowledge of SEO. Search Engine Optimization is just another tool in your marketing bag. If used properly it can bring you more customers, more prospects, and more clients faster than any other form of marketing. But, like any other form of marketing it requires a plan. Before you even start to optimize your site you need to know what your goals are. What kind of person do you want to attract to your site? What keywords will you use? What kind of conversion rate do you want to achieve? Whatever your conversion goal is it will involve a living breathing person on the other end of the Internet connection. Before the existence of the Internet, before the existence of direct mail marketing, conversions involved face-to-face interactions. Keep this in mind while developing your marketing plan. Search engine marketing is NOT about tricking the search engines, it is NOT about how much you pay per click and it is NOT about how many websites link to yours. At the end of the day, it is about simulating that face-to-face interaction as closely as possible.

When your prospective customer reaches your website they probably will not know who you are. They are probably not familiar with your company and, most importantly, they will not want to be ’sold’ to.

‘But wait’ you say. ‘I have to make money. I have something to sell. That’s why I spent so much time and money bringing people to my website’.

Yes, but here is something to ponder. When you are shopping in a brick and mortar store, say for instance that you are shopping for a new stove. What are you initially looking for?

INFORMATION!

You want to know what makes the £600 model better than the £400 model. You ask yourself, “do I really need all the features of the £600 model or can I live with the £400 model?” So you are sitting there reading all of the information on the tags. You are gathering information. If a salesman walks up in the first few moments, you tell him that you are ‘just looking’ to get him to back off. It isn’t until you have settled on one or two models that you ask for help. It isn’t until you have gathered all of the INFORMATION that you even glance in the direction of the salesman, fearing that even looking at him before you are ready will cause him to come running over and pressure you into buying the most expensive model in the store.

You don’t want to be sold to, you want to make an informed decision. And when you finally do ask for a salesperson, what are you looking for? MORE INFORMATION!

You are looking for more information to support your buying decision. Only when you have answers all of your questions do you ever pull out that credit card and make the purchase.

Keep that in mind when you are creating your Internet marketing plan.

The successful salesman knows that he has products to sell. He knows that he must sell X number of stoves to put food on the table. But most importantly, the successful salesman knows that in order to make the sale he must know his product. He must have the INFORMATION his customers are looking for. He must know how to communicate that knowledge and how to make the sale passively without being a ‘pushy salesman’.

So, back to how to market ineffectively online….

If you really want to lose potential customers; if your passion is to sit around all day figuring out how to trick the search engines into ranking your website in the #1 or #2 spot; if you love paying way too much for pay per click traffic; if you are absolutely sure that you do not need to pay attention to proper search engine optimization, then here are a few sure fire ways to completely waste your time with your website. Here is how not to make money online:

· Use LOTS of cute graphics… especially the dancing cowboy one… everyone loves that right?

· Put everything you can possibly think of on the first page

· Include links to every single site you can think of

· Link exchange with everyone that asks

· Ask everyone to link exchange with you

· Make your contact information hard to find

· List your contact information everywhere and anywhere it fits

· Have no form of sensible navigation whatsoever

· Name your home page ‘home’, your contact page ‘contact me’ etc

· Use images to link your inner pages

· Have at least three broken links on every page

· Use the worst possible picture of yourself and make sure it is badly cropped

· Use the same title tag on every single page

· Use the same description on every single page

· Build your entire site in flash (remember to include the broken links)

· Hide text on your website so that only the search engines can see it

And the #1 thing you can do to completely waste your time with your website is….

· Don’t include any information anywhere about anything to do with your business

May your success be more than you can hold!

Make Money by Affiliate Marketing

How would you like to earn a little extra cash each month? Or even replace your income, working less to make more money… Think its a pipe dream? well, think again.

Most people know that there are millions of dollars being spent every single day purchasing products and services online. But did you know that you could be earning a % on every sale made by simply referring and recommending the products that you like to people.

It’s one of the best ways to get started making money online – you don’t need a website, you don’t need a blog, you don’t even need any cash to get started, although these things can help, you can certainly start without them. By helping consumers research and choose products they already want to buy, which could be as simple as writing a 500 word article (just like this one) you could be earning a nice little second income.

Or if you want to take it a little more seriously, you can earn a full income, even more than most “real world” jobs pay.

I personally make a full time living through affiliate marketing, and have been doing it now for about 5 years. Working from home, choosing the hours to suit my lifestyle, and making a lot more than I ever made working 60 hours a week in a job I hated.

But if you really want to achieve some success with affiliate marketing you need a plan that will get you the level of income you want. A lot of people I speak too love the “Idea” of making money online, they usually ask me a million questions, and tell me how serious they are, how they are going to go home and get stuck into it, read all the stuff I recommend and get started asap.

But then most of them never actually follow through on any of it. Then 6 months later I will see them again, some will avoid the topic completely, while others tell me again how serious they are, and they are really going to do it “this time”.

It’s pretty ammusing for me, watching people make up excuses as to why they havnt done anything.

Personally I don’t really care if they do it or not, it doesn’t effect me at all. Although it would be nice to have more friends who arent working all week to play golf with and take the boat out. But other than that, it makes no difference to me.

I don’t really understand it though, I believe its the perfect business, think about it, you can make as much money as you like, your income is a direct result of the amount of effort you put in. You can work whatever hours you like. (Which is very few when you have been doing it for a few years) Plus you can do it from anywhere you can plug in a laptop. So if you like to Holiday or travel around the world, its the perfect business.

But how do you get involved?

The best place to start is by going to a website that houses a wide range of affiliate products. This keeps everything together in one easy to access place and gives you plenty to explore. You can also get an idea of which particular areas you would like to concentrate on. The worst thing you can do in affiliate marketing is to use the scattergun approach.

This is when you try and promote a wide range of products that aren’t connected with each other, all from a single website. In essence it isn’t aimed at anyone – and you’ll make fewer sales as a result.

Instead, do some research and come up with a specific group of people that you can find a wide range of products for. Or find a particular problem that people are searching online for solutions too, and direct them to the solution. Not only do you stand a much better chance of making a sale, But people will actually thank you for helping them find a solution, and be more than happy that you got paid to help them.

But if you don’t have a website, how can you promote your products?

There are several ways of doing this. One of the best is to use article directories like EzineArticles.com or Web 2.0 sites like Squidoo.com, which allow you to build web pages for free on pretty much any subject you like. Once these get indexed by Google and you do a little promotion for them, then you’ll start getting a steady stream of traffic – if you’ve picked the right topics and search terms to target.

At the beginning I mentioned the need to have a plan to reach the level of income you want. Not many affiliates actually do this and it’s one of the main reasons why more people aren’t making a lot of money with affiliate marketing. It’s certainly not because the potential isn’t there – it’s because they don’t plan to take advantage of it in the right way.

You should always look at how much you will get by way of commission for each product. Obviously the less the commission, the more units you will need to sell to achieve your desired income. You’ll achieve this through a balance of products obviously, but it’s worth bearing in mind.

You also need to think about the type of people you are marketing to. What kind of income do they bring in? How much are they likely to want to spend on the products you’ll be offering? If you don’t match these two aspects up properly you will struggle to make any real sales.

It’s also helpful to set short, medium and long term goals to help keep things in perspective. A short term goal might be to sell five products a week continually, for example. A long term goal could be to make $100,000 a year from affiliate marketing. Goals will help you to decide where you want to go with your fledgling affiliate marketing business.

Another important point to be aware of is that it’s wise to protect your income wherever you can. What I mean by this is that affiliate links can be rather obvious at times, and some people will actually delete your link and go into the site and buy something while denying you the commission.

The easy way to prevent this is to simply buy a domain for each product you are going to promote, and redirect it to the affiliate offer.  There are plenty of free tools that do this for you online, and it’s really the safest way to protect your interests. It also changes a long ugly link into a nice short one – much nicer for the article directories!

Affiliate marketing is like any other business, once you start generating some income, then you can start to invest some of that money back into your business to ensure you enjoy ongoing growth.

In short, start slowly and keep those visions of a huge income in perspective to begin with. You’ll soon get to know your way around the business and with each new experience you can build your knowledge and earn even more in the months and years to come.

When I was first starting out, I learnt the basics by purchasing a few books and e-books on the topic, but mostly it was left to trial and error. I had to make a lot of mistakes in order to find a few good ideas that worked and made money.

Fortunately these days there are some really good resources available for people looking to learn this business. So if you’re serious about becoming an affiliate marketer, check out some of the resources on this page.

The most important thing to do though, is to just get started, do something right now, then follow it up tomorrow with something else… Try and do something every day towards your goal, don’t put it off for a single day, and before you know it, you will have a nice steady stream of profits coming in.

Too many of the people I talk to, put things off until they have more time, but then they forget, and never end up getting started at all. So commit to yourself, take some action and get started today.

How to increase your website traffic

SEO is a very slow process very very slow process and it takes a lot of time to rank higher on search engines. There are many other tricks for getting traffic and this other trick is called back links. We could also get traffic from big social networks like Facebook, Twitter and many other etc. Actually when people make their site and it runs on SEO and it not gets traffic then they were upset because they make there site by heart and soul and they didn’t get any reactions from Search Engines. Remember there are only 2 percent in the world which get success in the field of Search Engine Optimization and 98 percent people failed in it.

They update the site on daily basis and not get any traffic then they are very angry. Actually let me tell you about my self I made my site and update it on the daily basis I write articles on daily basis. I put everything alright and i was confused what the hell that i am not getting traffic then after couple of months my website was ranking higher day by day.From Social Networks a person can get quick traffic.

It is one of the best way to get traffic quickly. If you want to get success and if you want permanent traffic then you have to use the back links.What i will recommended you is to use ten back links daily because you will get the reactions.One another problem is that the website owners never use to ping there sites on pingler or many other sites. Pinging a site is like a base of a building. If the base is not strong then the building falls same process the websites have. If anyone wants to get the high traffic daily then it is necessary to ping the sites use pingle dot com to ping the sites.

What I recommended you if you are not getting traffic just keep patience for that because Search Engine Optimization is one of the most important field in website marketing what SEO do it for you no one can ever do it that’s my bet because if you use PPC ( Pay Per Click ) is very expensive a ordinary person cannot use PPC, and if you use Social Network then its traffic is not permanent traffic it is a quick traffic. There are many advantages of SEO, PPC and Social network Marketing and back links. There are two types of back links which will discuss in the upcoming topic